Sponsorships are a valuable asset for any event, they drive revenue and increase value so it’s no surprise that companies are constantly trying to acquire a variety to better market their events. We know sponsors take part in opportunities where they can boost their brand awareness through organizations sharing similar goals and offer return value. However, what else influences sponsors when choosing who they should extend sponsorships towards? And what factors can you take into account throughout the span of your event to connect with them? Look to these game-changing methods for guidance as you complete your mission securing sponsors at your next event.