Every company understands the importance of social media when advertising events and the exponential value it can create for their brand image. Given the vast popularity and integration of social media in our lives, companies are aware that they are behind if they lack an online presence. Now comes the tricky part: How do you effectively communicate with your consumers during and after activities? Most people assume they only need to rely on gathering more likes and followers to be successful. Those factors are important, but how do you acquire more in the first place? And what qualitative measures can be taken to analyze data for beneficial use? A successful online presence involves tracking event hashtags, and making shareable content to engage with others. Creating quality content generates more data which can provide a better understanding to planners about improving attendee event experience. Learn more about what factors to keep in mind when implementing your own social media strategy here.