Consumers want to experience new things and be more involved, and what better way than through gamification? Living a gamified life doesn’t always require an actual game, in fact we are so immersed in it that we hardly notice: Airlines reward frequent flyers with points to fitness trackers congratulating you after hitting your goal. Gamification helps increase customer engagement because it brings people together through competition, cooperation and play. The feeling of receiving rewards or congratulations boosts voluntary interactions with a product or event. This six step process breaks down the concept and how it can be put to use to achieve your organization’s goals.

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